Kroger Launches Co-Branded Mastercard via Imprint Platform
Kroger is rolling out a new co-branded Mastercard credit card powered by payments fintech Imprint, expanding its financial services lineup.
Kroger is introducing a co-branded Mastercard credit card built on the payments platform operated by Imprint, according to a pre-market advisory issued by the New York Stock Exchange on October 1, 2026. The announcement was distributed through NYSE's daily trading-floor update ahead of market open.
The partnership pairs one of the largest U.S. grocery chains with Imprint, a fintech firm that powers branded credit card programs for consumer-facing companies. Co-branded cards of this type typically offer rewards tied to purchases at the sponsoring retailer, though specific terms for the Kroger product were not detailed in the advisory.
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The move reflects a broader trend among major retailers seeking to deepen customer loyalty through proprietary financial products. By integrating a Mastercard-network card with Imprint's infrastructure, Kroger positions itself to capture more consumer spending data and generate card-related revenue alongside its core grocery operations.
The NYSE pre-market update, issued each trading day directly from the exchange floor, serves as an early-morning briefing for investors monitoring corporate developments before U.S. equity markets open. News of the Kroger-Mastercard-Imprint arrangement was among the items flagged for market participants on that date.
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